DUBAI: Gulf Advertising and marketing and marketing Community (GMG), a Dubai-essentially essentially based, household-owned conglomerate, has opened its novel Saudi head space of enterprise in Riyadh, and is aiming to double its crew to over 2,400 as soon as coronavirus illness (COVID-19) high-tail and restrictions are lifted.
Based mostly in Dubai in 1978 by the Baker household, the firm operates around 90 manufacturers across a multitude of retail sectors, at the side of the Solar and Sand Sports actions chain, which is the Center East’s splendid sports retailer and distributes world manufacturers equivalent to Nike, Columbia and Vehicles.
GMG has been point to in Saudi Arabia since 2006 and operates approximately 90 stores across the Kingdom. As well to to Solar and Sand Sports actions, the firm also plans to introduce some of its utterly different portfolio manufacturers, especially within the food and healthcare sector.
“The fact that our novel Riyadh headquarters is three instances bigger than our primitive locations of work clearly indicators the size of our ambitions in Saudi Arabia and our dedication to make investments — no longer splendid in brick-and-mortar operations but additionally in our folk, over half of of whom are Saudi electorate,” the community’s deputy chairman and CEO, Mohammad A. Baker, stated in an announcement.
“Subsequent year, we have a great time 15 years in Saudi Arabia, and strengthening our presence within the Kingdom is vital if we’re to sign the subsequent section of our enhance within the space’s splendid economic system and one of the most quickest-rising retail markets.
“We imagine Saudi Arabia has gigantic untapped doable. The manager’s fresh initiative calling upon the arena non-public sector to additional make investments within the Kingdom is to be welcomed, particularly because this will seemingly maybe maybe additionally pave the manner for additional job creation,” Baker stated.
While COVID-19 saw many retail and entertainment services and products within the Kingdom shut because of makes an try to restrict the unfold of the illness, GMG stated 2020 used to be truly a obvious year for the community.
“COVID-19 used to be fairly devastating … But, by manner of alternate and the panorama of sports within our worldwide locations that we operated in, it used to be truly a obvious. It has allowed folk to relook at their health, their our bodies … So, our alternate truly flourished, no longer to the extent that we desire it, but level-headed it improved,” Baker told Arab Data.
As well to to doubling its crew, GMG also plans to originate bigger stores within the Kingdom, identical in size to the flagship stores it operates in Dubai. “The importance and opportunity within Saudi Arabia, it’s big,” he stated. “We level-headed have a lot to achieve … and I mediate Saudi is going to be the important thing marketplace for us to correct now overcome and make bigger.”
The firm opened a brand novel 23,000 sq. meter warehouse outside Riyadh in January, adding to its level-headed space of enterprise and warehousing services and products in Jeddah. Baker stated it’s miles always rising more such services and products across the Kingdom, as soon as the bureaucracy and approvals are in space.
It’s no longer merely within the bricks and mortar sector that GMG is aiming to make bigger, Baker stated. It also plans to invent its e-commerce sector and bump up its on-line presence and e-commerce price services and products. “Our averages are very indispensable equivalent to the alternate moderate. So, (the physical to on-line ratio) is coming to 90-10, and our purpose is to change that and take it to 50-50,” he stated, with out giving a inform timeframe.