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Friday, June 25, 2021

Tech

The Future of TV Briefing this week looks at how TV networks secured a greater share of upfront dollars for their streaming and digital video inventory in this year’s negotiations.  ‘The Cicada Upfront’ Last year’s annual TV upfront market may not have undergone the seismic shift that many ad buyers and sellers had expected in…
Being tied down is so pre-pandemic.Take Cassidy Williams, a Chicagoan who works as a software engineer. She’s also an advisor, investor, mentor, writer, public speaker and podcast host. “Work is something that takes up such a huge part of my life, so doing different types of work keeps it more interesting and exciting,” she said.…
Unfortunately for the media industry, the millennial audience strategy honed over the better part of a decade will not work on Gen Z. And many publishers and marketers already know this. Despite being a significant portion and growing force on the internet for over a decade now Gen Z remains an enigma for many media companies…
Ivy Liu June 23, 2021 by Michael Bürgi So many factors influence a person’s choice to purchase a product or service that go beyond advertising and marketing. Digiday has learned that major independent agency Horizon Media has assembled a practice called Human Intelligence under its WHY Group that tries to better understand peoples’ behavioral quirks…
June 23, 2021 by Kate Kaye Brands like Ocean Spray and Royal Caribbean International have video ads up on Pinterest. But as of April, metrics the platform supplies to advertisers to measure video ad impressions were denied a stamp-of-approval from the Media Rating Council, the industry body relied on for decades to audit the processes…
Garmin adds cloud storage and parking mode to an already-impressive design and feature set. Garmin Today's Best Tech Deals Picked by PCWorld's Editors Top Deals On Great Products Picked by Techconnect's Editors The diminutive Garmin Dash Cam 57 reviewed here is the top of the line for the company’s new generation of mainstream dash cams.…
We explain everything you need to know about FidelityFX Super Resolution, AMD's bid to 'democratize upscaling.' Brad Chacos/IDG Today's Best Tech Deals Picked by PCWorld's Editors Top Deals On Great Products Picked by Techconnect's Editors Table of Contents Show More It’s finally here. As promised (and after months of teasers), AMD is unleashing FidelityFX Super…
Why learn through trial and error? PCWorld's tips will save you time, money and frustration. IDG Today's Best Tech Deals Picked by PCWorld's Editors Top Deals On Great Products Picked by Techconnect's Editors Table of Contents Show More How do you install a dash cam? After so many years of dash cam reviews, experience has…
Like a child’s playtoy, the Power Cube comes neatly comes apart to provide more functionality. Accell Today's Best Tech Deals Picked by TechHive's Editors Top Deals On Great Products Picked by Techconnect's Editors Accell calls the Power Cube a “2 in 1.” While in cube form, it sports six USB Type-A ports and two AC…
Nvidia wants to remind you just how good DLSS 2.0 is, just before rival AMD jumps in. Nvidia Today's Best Tech Deals Picked by PCWorld's Editors Top Deals On Great Products Picked by Techconnect's Editors In the war to prove who’s better at high-resolution gaming performance, Nvidia on Monday added three more allies: Rust, Doom…